Graphic Design for Printed Materials

In this era of electronic communication there is still an important place for the printed word on paper. A brochure describing your business can be distributed at a trade show, handed to walk-in customers, mailed to prospective clients, displayed at related businesses or exchanged at networking events. As well, you can use it to direct readers to your website where more detailed, current information is available.

Your goal is to have your target audience read and understand the information you want to deliver. Did you know that even if your brochure consists only of text – the choice of font, size of font, space between the lines, width of a paragraph, placement of the paragraph on the page and choice of graphic elements are all critical factors in achieving that goal? Good design is just as important in simple applications as in complex ones – maybe more so since you are not supporting the message with photos or illustrations.

Presentation folders, sell sheets, flyers, brochures, catalogues and newsletters can be important communication tools for your business.